The GM luxury brand’s concept previews a hand-built flagship sedan inspired by a 120-year heritage shaped by prewar Cadillac V-16 powered coaches and the hand-built 1957 Eldorado Brougham combined with an Ultium-based EV architecture and other class-leading tech.
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The latest collaboration with BMW Group and Arriver to co-develop next-generation automated driving systems follows announcements of the first Snapdragon Ride application for the General Motors’ Ultra Cruise advanced driving assistance system and the MWC 2022 unveiling of the Snapdragon Digital Chassis.
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The company attributes the record sales results of the sedan and G3 compact SUV to increasing brand awareness and expanded initiatives across China, as it targets the large and growing base of technology-savvy middle-class consumers there.
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