The X Convertible shares its architecture and electric powertrain with the X Concept and X Speedium Coupe concepts and features a folding hardtop roof that integrates transparent moon roofs above the front occupants to provide an open feel when closed.
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The company is investing 18 trillion won by 2030 in a global software center and R&D headquarters to transform its customer experience with over-the-air software updates, a new connected car operating system and data platform for more personalized services, and standardized hardware and software.
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At the 2022 New York International Auto Show this week, Hyundai Group’s luxury brand showed the X Speedium Coupe that previews future Genesis EV design, opened Priority One GV60 purchase experience in a few U.S. markets, and announced production of the Electrified GV70 in the U.S.
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Hyundai is the highest-ranking mass-market brand. However, the newest vehicle technologies are going unused, and many owners don’t intend to ever use them, according to analysis in the 2021 U.S. Tech Experience Index (TXI) Study.
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The all-electric X Concept that made its global debut in Los Angeles represents Genesis’ new push for sustainable luxury in the form of an EV-based high-performance GT coupe concept car.
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