At CES 2023, Representative Director, Chairman and CEO Yasuhide Mizuno explained how the new mobility tech company will “move people, through the pursuit of innovation with diverse inspirations” with help from partners like Qualcomm Technologies and Epic games.
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Designed in collaboration with Sasha Selipanov and featuring the company’s latest holographic technology, the battery-electric Holograktor is said to be the first car designed around content consumption and interaction as well as holographic glazing.
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The collaboration looks at how virtual and physical worlds interact, examining topics like real-time digital twins and AR/VR/XR in manufacturing environments.
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With the Teorema, the Pininfarina Virtual Lab employed augmented-reality, virtual-reality, and “new” mixed-reality technologies to quickly explore various shapes, experiences, and scenarios.
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The Airspeeder Mk3 for the EXA racing series is being prepped for remotely piloted races in 2021 using LiDAR- and radar-driven “virtual forcefields.”
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